(Wei Jie) Reiner NG, Ph.D.

Wei Jie Reiner Ng, Ya Hui Michelle See, Mike W.-L. Cheung

Published in the Journal of Communication (IF: 7.10). A cross-cultural meta-analytic synthesis assessing how cultural factors moderate the efficacy of affect- versus cognition-based persuasive messaging.

@article{ng2024influence,
  title={The influence of affective and cognitive appeals on persuasion outcomes: A cross-cultural meta-analysis},
  author={Ng, Wei Jie Reiner and See, Ya Hui Michelle and Cheung, Mike W.-L.},
  journal={Journal of Communication},
  year={2024},
  doi={10.1093/joc/jqae042}
}

Wei Jie Reiner Ng, Ya Hui Michelle See, Laura E. Wallace

Published in Personality and Social Psychology Bulletin (IF: 4.38). Investigates when evaluative inconsistency between positive and negative attributes translates into introspective, experienced subjective ambivalence.

@article{ng2022when,
  title={When objective ambivalence leads to subjective ambivalence: An affect-cognition matching perspective},
  author={Ng, Wei Jie Reiner and See, Ya Hui Michelle and Wallace, Laura E.},
  journal={Personality and Social Psychology Bulletin},
  year={2022},
  doi={10.1177/01461672221102015}
}

Wei Jie Reiner Ng, Chi Bu, Ya Hui Michelle See

Published in Personality and Social Psychology Bulletin. Examines how matching persuasive appeals to underlying affective vs. cognitive attitude bases affects defensive confidence and attitude certainty after resisting persuasion.

@article{ng2022defensive,
  title={Defensive confidence and certainty in unchanged attitudes: The role of affect-cognition matching},
  author={Ng, Wei Jie Reiner and Bu, Chi and See, Ya Hui Michelle},
  journal={Personality and Social Psychology Bulletin},
  year={2022},
  doi={10.1177/01461672221074102}
}