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The influence of affective and cognitive appeals on persuasion outcomes:A cross-cultural meta-analysis
People are frequently exposed to different extents of affective and cognitive appeals, but it remains unclear whether appeals targeting …
Wei Jie Reiner Ng, Ya Hui Michelle See, Mike W.-L.Cheung
PDF DOI
When objective ambivalence leads to subjective ambivalence:An affect-cognition matching perspective
Understanding when people are likely to feel ambivalent is important, as ambivalence is associated with key attitude outcomes, such as …
Wei Jie Reiner Ng, Ya Hui Michelle See, Laura E. Wallace
PDF Dataset DOI
Defensive confidence and certainty in unchanged attitudes:The role of affect-cognition matching.
Despite much prior research on matching appeals to the affective-cognitive orientation of attitudes, little attention has focused on …
Wei Jie Reiner Ng, Chi Bu, Ya Hui Michelle See
PDF Dataset DOI